News | November 22, 2010

Datacap Systems: CardDog GIFTePay Available

Datacap Systems is pleased to announce certification and availability of high-speed IP gift card interface to CardDog, the processing system for gift, loyalty, prepaid usage, and discount card processing from Transaction Resources Inc. GIFTePay users can now access CardDog's gift services with fast, 1 to 2 second IP gift card transactions. The expanding use of gift card programs by retailers of all sizes and CardDog's growing customer base in the retail, restaurant, resort, and lodging markets makes it an important new addition to Datacap's GIFTePay interfaces.

"Over the past 16 years, TRI has become a leading provider of payment processing solutions. We are very pleased to have certified the GIFTePay interface to CardDog for Datacap users that are interested in processing gift, loyalty, prepaid and discount card transactions directly through their POS system," announced TRI President David Frick. "We already support stand-beside terminals with CardDog," explained Mr. Frick, "but connecting directly to the POS speeds the checkout process and provides a better experience for the merchant and their customer."

Gift and prepaid cards are proven to increase retailer traffic and average ticket and margin, all while providing new revenue and promotional opportunities. Gift/prepaid card programs also reduce typical ‘gift certificate' expenses, and can even be used to improve the cost and profitability of return transactions. Strong benefits to both consumers and retailers make gift card a required POS/ECR feature. Fast, IP-based gift card transactions enhance customer service and store operation efficiency. Having gift card transactions integrated into the store POS/ECR system provides additional retailer benefits, streamlining operations and enhancing store and cashier accountability. Dealers benefit from selling the additional gift card feature, additional revenue opportunities and improved customer retention.

GIFTePay for CardDog is available for web download and web/email activation. Specific features and services supported can be found at www.datacapsystems.com, and in dealer/reseller and POS developer documentation. Contact the Datacap sales department at 215/997-8989 or sales@dcap.com for additional information about gift card programs and services, and integrated payment solutions, or visit us at www.datacapsystems.com.

About Datacap Systems Inc.
Datacap Systems has successfully designed, manufactured and marketed integrated payment verification systems for over 27 years. Datacap's payment interfaces allow virtually any system, regardless of operating system or hardware platform, to get easy access to payment processing networks for credit, debit, check, EBT, FSA, gift/prepaid card and loyalty program processing. Transactions are sent via dial, wireless, Internet, VPN and satellite. Datacap products are typically used in retail, restaurant, hospitality, quick service, retail petroleum, vending, parking, auto rental, mail/telephone order, convenience, medical and government applications.

About Transaction Resources, Inc.
Transaction Resources, Inc (TRI) offers innovative payment processing solutions by combining the latest technologies and a passion for customer service. The company's key markets include retail, restaurant, lodging and resort industries. CardDog is the latest product in the company's commitment to growth as a leading payments provider.

For more information, contact TRI sales at 888-494-9988 x1 or info@transactionresources.com Visit TRI on the web at www.transactionresources.com and www.carddog.com.