Cynergy Data
Buyer's Guides, 2009 Guide To VAR Programs

Contact Information
Cynergy Data
45 West 36th Street, 6th Floor
New York, NY 10018
PH: (800) 933-0064, ext. 5141
danej@cynergydata.com
www.cynergydata.com/gateway
Products And Services
Give your point of sale (POS) business exactly what it needs: a secure and reliable payment processing system that saves money for you and your customers. Offer Cynergy Data payment gateway services, and watch your profits soar.
Cynergy Data offers a robust payment gateway that dramatically reduces security concerns for POS providers when integrated with a Payment Application Best Practice (PABP) certified application. Called LUCY (Let Us Connect You), the gateway allows a POS system, website, or software application to easily integrate with all types of electronic payment processing. Via LUCY, cardholder data safely travels from a POS system directly to credit card processors. Rigid compliance dramatically reduces security requirements for an application: LUCY offers application developers .NET, secure XML, or a host of other integration methods. With its free software developers kit, coding samples, numerous plug-ins, and developer assistance, Cynergy Data makes it easy for application providers with PABP versions to easily integrate with LUCY with minimal development time and costs.
LUCY Gateway processes all forms of non-cash transactions: credit cards, debit cards, gift cards, government-issued benefit cards, electronic checks, and purchasing cards. Merchants can also easily set up recurring billing, allowing them to automatically collect credit card and ACH payments from customers who use business services on a regular basis. For such payments, which must also meet PABP standards, merchants simply specify the intervals — weekly, monthly, quarterly, or annually.
LUCY can also perform as a virtual terminal for small businesses, acting as stand-alone terminal if needed. Because it operates on a simplified interface via the Internet, LUCY is a user-friendly payment processing engine for brick-and-mortar and e-commerce businesses. It offers retailers of all stripes an affordable means to accept and process all types of non-cash payments. Cynergy Data customers and developers receive free access to the LUCY gateway.
LUCY offers an efficient means to process payments. With 99.999 percent up time and transaction speeds of three to five seconds, LUCY is reliable and fast. Also, LUCY works with multiple payment devices: PIN-pads, check readers and imagers, and signature capture and hand-held mobile terminals. With a free software plug-in, the gateway easily and seamlessly integrates with Microsoft’s Retail Management System and Quickbooks Pro. LUCY Gateway allows developers to set up multiple merchant accounts for themselves or their customers. It also allows merchants convenient, remote access to their processing information from a web browser.
For developers, whether they work in-house or are independent contractors, LUCY Gateway provides maximum building flexibility for any PABP application, with minimal coding and easy integration with Windows, Linux, Unix, and Mac operating systems. Using the SDK (software development kit), software developers can greatly reduce development cycles with LUCY’s ease of integration. Developers and resellers alike receive superior support services from Cynergy Data when they sign customers on to LUCY Gateway.

“LUCY Gateway offers innovation for resellers and developers,” Brian Cramsey, Technical Sales Consultant for Cynergy Data’s payment gateway system. “Our revenue-sharing programs and elite technology, which includes real-time reporting, make LUCY a no-brainer for sales professionals.”
LUCY Gateway, and all other Cynergy Data products and services, meet the Payment Card Industry Data Security Standard.
Resellers - for more information visit www.cynergydata.com/gateway_resellers
Developers - for more information visit www.cynergydata.com/gateway_developer_portal
Dane James
Executive Vice President
od Corporate Sales
Cynergy Data
Executive Vice President
od Corporate Sales
Cynergy Data