Magazine Article | April 13, 2009

Cranel, Incorporated

Buyer's Guides, 2009 Guide To VAR Programs







Contact Information
Cranel, Incorporated
8999 Gemini Parkway
Columbus, OH 43240
PH: (888) 732-1233
FX: (614) 431-8388
www.cranelimaging.com
www.versitec.com

Company Overview
Cranel Imaging and Versitec are the VAR’s advocates, helping their customers succeed and prosper by providing innovative business ideas, expert customer support, and staunch representation to the manufacturer organizations.

Cranel Imaging and Versitec provide the fullest range of in-market specialists, quality products, and innovative service programs in the industry to help VARs meet virtually any content management need from capture through delivery across the entire equipment lifecycle. This provides VARs with one source to handle their entire product, program and service portfolio needs with limitless support to capture, maintain, and retain the business of end users.

Features
  • Category management expertise
  • Broad and deep inventories of  products, supplies, and parts
  • Complete service management solutions for the entire lifecycle
  • Full-scale e-business support
  • Award-winning customer support center
  • Dedicated account management teams assigned to each customer
Benefits
  • Accommodate and support every type of VAR business model, regardless of size and sophistication
  • Flexible solutions that support and deepen the entire customer relationship, minimize channel static, and provide effective support on a wide range of critical business and logistical issues
  • Dedicated product managers that serve as a direct conduit to the manufacturers and can also support the customer sale to increase a VAR’s effectiveness and profitability






A partnership with Cranel Imaging and Versitec is designed around each VAR’s business to deliver real impact to operations and help build incremental business opportunities — right now and long into the future.

www.cranelimaging.com
www.versitec.com