By Angel R. Rojas, Jr., DataCorps Technology Solutions, Inc. and member of The ASCII Group since 2017
Home service companies are all around us, including: heating, ventilation, & air conditioning (HVAC); plumbing; electrical; a combination thereof, and even others. In a sense, these businesses have a very similar model to computer repair companies (I don’t say MSPs because this model is more akin to the break-fix days). This puts many of us in a favorable position to communicate value by demonstrating we understand their business and its challenges.
Essentially, home services companies have dispatchers who take calls and assign them, techs who service the calls, and support personnel who order parts, keep them stocked, and handle financials. Sounds familiar, right?
These companies are also time sensitive and customer loyalty is thin. Think about it, if your normal AC guy can’t get to you in the next few hours you’ll just move on to the next.
So, when selling to these businesses, keep in mind they don’t have the stickiness we do with our clients so there are some things you will need to cover with them and come to mutual understandings. Following are the top four.
Communicating to a prospect that you understand these four key elements will ensure a mutually successful relationship. If you’re not ready to tackle them, then walk away from the deal. The harm that can be done to a business like this from improper IT advice can be in the millions and you don’t want your name on that.
About The Author
Angel R. Rojas, Jr. is president & CEO of DataCorps Technology Solutions, Inc. and has been a member of The ASCII Group since 2017.
About The ASCII Group, Inc.
The ASCII Group is a vibrant reseller community of independent MSPs, VARs, and other solutions providers. Formed in 1984, ASCII has more than 70 programs that provide turnkey cost-cutting strategies, innovative business building programs, and extensive peer interaction. ASCII members enjoy benefits such as marketing support; educational information; group purchasing power; increased leverage in the marketplace; and multiple networking opportunities. These programs enable ASCII members to increase revenue, lower operating costs, and grow service opportunities. ASCII is the oldest and largest group of independent information technology (IT) solutions providers, integrators and value added resellers (VARs) in the world. Learn more at www.ascii.com.