Comstor Launches MarketVision Services In North America
Comstor, a channel provider of networking technology products and a division of the global Westcon Group, Inc., today announced the launch of Comstor MarketVision, an in-house marketing agency designed to assist resellers in planning, creating, executing and assessing ongoing quality marketing efforts.
Comstor MarketVision provides a variety of marketing service offerings that include the development of customized collateral materials, print services, graphics development, web design/Internet marketing services, logo development, campaign design and development, list purchases, lead generation programs, telemarketing programs, trade show marketing programs, and advertising.
"We designed MarketVision with flexibility in mind, so it would custom fit each of the technology solutions that we offer," said Carol Rivetti, general manager of Westcon Group North America, Inc. "We are working very closely with Cisco and our resellers to determine their marketing needs so we can offer a complete suite of reliable marketing tools, customized marketing programs and sales tools to help them grow their revenue and margins."
Bill McFadden, Westcon Group North America's vice president of marketing, will oversee development and ongoing management of Comstor MarketVision. He added: "The competitive challenges in the present market were a catalyst to our launching this program. Through MarketVision, we provide our resellers the marketing expertise and experience they need to more effectively position their company for end user opportunities."
"MarketVision is another example of Comstor's ongoing commitment to deliver value added services to its reseller community," said Carolyn Crandall, director of channel operations, at Cisco Systems. "We are pleased that Comstor is offering its resellers a program that compliments the marketing programs and tools already available to them from Cisco."
Mark Eckert, president of Roseville, CA-based DVBE Tech, Inc., added: "We have leveraged Comstor's marketing capabilities this year to increase our recognition in the enterprise security space. Comstor helped us put together a strategy using advertising, web services and lead generation to increase our visibility and sales. We have taken advantage of Comstor's MarketVision services and look forward to working with Comstor more closely in this regard."
Targeted promotions featuring special customized marketing offers will be available to resellers on an ongoing basis. To review current marketing promotions, or for more information about Comstor MarketVision, visit www.comstor.com.
For more information regarding how Comstor MarketVision can assist your business with services from MarketVision, contact Paul Rogers at (303) 222-4731 or via e-mail at progers@comstor.com.
About Comstor
Comstor is a channel provider of networking technology and a division of the global Westcon Group, Inc. The company offers products and services for connectivity, remote access, Internet and e-business, IP telephony, virtual private networks, wireless connectivity and network security. Comstor is located at Three Ridgeview, Suite 200, 14850 Conference Center Drive, Chantilly, VA 20151; phone: (703) 345-5100; fax: (703) 345-5573; www.comstor.com.