Cognitive Solutions Appoints Seasoned Sales And Marketing Veteran, Larry Graziani, As Vice President Of Sales And Marketing
Cognitive Solutions, manufacturer of the world's first desktop thermal label printer, announced the appointment of Larry Graziani as Vice President of Sales and Marketing, effective June 5th. Larry will assume leadership of Cognitive's sales and marketing teams and drive the company's overall sales and marketing strategies. He will report to Barry Knott, President and CEO of Cognitive.
Larry is a seasoned sales and marketing executive with more than 25 years experience in the Auto ID industry with both hardware and software companies. For the past five years and full time since 2005, he has run his own highly successful Coloradobased internet business. Prior to that, Larry worked as Vice President of Sales and Marketing for Epic Data International, a developer of wireless software for manufacturing and supply chain applications in Vancouver. He spent nine years at Data Net Corporation, a manufacturer of data collection hardware and software, where he held various progressive positions including West Coast Sales Manager, International Sales Manager and Vice President Sales & Marketing. In addition, Larry worked for four years at WH Brady, a manufacturer of AIDC solutions as Director of Manufacturing Solutions. Larry began his sales career with BASF as an account manager in Chicago and Los Angeles in the early 1980s. He earned a business degree from Notre Dame, where he also played and coached college football.
"We are extremely fortunate to have Larry come on board with us to lead our sales and marketing efforts," said Barry Knott, President and CEO of Cognitive Solutions. "His extensive experience and impressive track record in the auto ID industry, along with his entrepreneurial skills, will allow him to step in, leverage our existing momentum and aggressively focus on growing our brand and sales revenues worldwide."
About Cognitive Solutions
Established in 1986, Cognitive Solutions has a history of introducing innovative products to the industry. This spirit of innovation continues today with the introduction of its Compact Industrial Printers™ and its line of XML and RFID HF enabled printers. Its commitment to delivering quality and service products and customized and standardized media and consumable solutions continue. Cognitive is well positioned to provide a variety of solutions to meet customer needs worldwide and across all industries. For more information visit www.cognitive.com or call 800.451.9874.