Cisco Study Sheds Light On Best Tech Investments For Your Retail IT Clients
Cisco’s fifth annual retail consumer survey reveals an expectation of “hyper-relevance,” a shopping experience that lets consumers have what they want, when they want it, and how they want it. And your merchant IT clients are feeling pressure to provide the best possible customer experience to stay competitive.
Part of the system that enables hyper-relevance is real-time analytics to gain insights and using those insights to build infrastructure to support a plan for tailoring customer experience.
In an NRF Big Show 2015 presentation, Cisco reported about half of all retailers believe in the next three years, most data will be processed at the edge through devices such as smartphones, sensors, cart tags, IP cameras, and beacons. With the many possibilities to integrate these devices into retail solutions, the Cisco study helps your retail IT clients focus on areas that will make the biggest impact on their customers — and have the biggest ROI for them.
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