News | June 11, 2014

Channel Transitions VAR/MSP Conference To Feature Services Expert Lawrence M. Walsh Of The 2112 Group

The Channel Transitions East VAR/MSP Executive Conference, powered by Business Solutions Magazine (BSM), today announced Lawrence M. Walsh, the CEO and Chief Analyst for research group The 2112 Group, as a featured speaker. Walsh, an expert in IT reseller channels and managed services, will present both new channel research and proven strategies related to the transition to the as-a-Service recurring revenue business model.

Channel Transitions East is scheduled for July 22 at the Hilton Boston Logan Airport. Channel Transitions Conferences focus on helping VARs transitioning from break/fix to the as-a-Service business model, one of the most important topics in today’s IT channel.

“The attendees to our Boston conference are in for a real treat,” said Jim Roddy, president of Business Solutions. “Larry is knowledgeable and passionate about the channel, especially the transition to managed services and recurring revenue. I know he will challenge and motivate the solutions providers in attendance, and they will walk away with real-world advice they can apply to their businesses.”

Walsh is one of the most recognizable figures in the IT channel and is considered one of the more forward-thinking leaders in the industry. As the founder of The 2112 Group – a business strategy firm focused on improving the performance of technology companies – he works with clients ranging from Fortune 100 service providers to innovative start-ups on growth strategies, enablement, and channel program development to drive repeatable revenue. An award-winning journalist, Walsh is also founder of, a blog about the business models and best practices of indirect technology channels.

“Managed and persistent support services were once a means for augmenting and normalizing revenue for solution providers,” Walsh said. “The rapidly changing market dynamics, driven by end users seeking streamlined, cost-effective systems that produce greater business value, are forcing vendors and solution providers alike to rethink their go-to-market, sales and pricing, and support models to either switch or incorporate services. Events such as Channel Transitions are important forums for learning and exchanging best practices that will propel solution providers to the next IT era.”

Business Solutions is a partner of The 2112 Group, collaborating on channel research and technology trends analysis.

Business Solutions is hosting three Channel Transitions Conferences in 2014:

  • Channel Transitions West: April 29 – Santa Ana, CA
  • Channel Transitions East: July 22 – Boston
  • Channel Transitions Midwest: Oct. 7 – Chicago

Channel Transitions is sponsored by: GFI MAX, Mercury, and F-Secure along with industry association partners CompTIA, The ASCII Group, and the Retail Solutions Providers Association (RSPA).

For more information on the Channel Transitions VAR/MSP Executive Conference, visit

Business Solutions is the channel leader in educating VARs, MSPs, and ISVs on the transition to the as-a-Service business model and establishing a recurring revenue stream. Business Solutions has published several feature stories, case studies, opinion columns, and special guides on this important topic. BSM subscribers said they wanted even more information – including the opportunity to network with other channel partners who are focused on this transition and services-oriented vendors. From that, the Channel Transitions VAR/MSP Executive Conferences were born.