News | March 12, 2014

Channel Transitions VAR/MSP Conferences To Feature Managed Services Legend Gary Pica

Gary Pica

ERIE, PA – Channel Transitions VAR/MSP Executive Conferences, powered by Business Solutions Magazine (BSM), will feature renowned managed services and recurring revenue advisor Gary Pica at all three of its 2014 events.

Pica is widely considered to be the “go-to expert” in the channel for growing managed services sales and profitability. His company, Dynamic Digital Services, became one of the fastest growing MSPs in the country, generating over $500,000 of monthly recurring revenue. Pica’s company was acquired by mindSHIFT Technologies and he has since launched TruMethods, a coaching and mentoring company that has helped transform over 800 IT providers around the world.

“We are thrilled to have such a respected managed services expert like Gary participate in our conferences,” said Jim Roddy, president of Business Solutions. “Our goal for Channel Transitions is to provide real-world advice and success stories on the transition to the as-a-Service business model, and Gary is a perfect person to do that. He’s experienced, engaging, and passionate about helping break/fix VARs transition to a recurring revenue model.”

Business Solutions will host three Channel Transitions Conferences in 2014. The conferences will focus on helping VARs transitioning from break/fix to the as-a-Service business model, one of the most important topics in today’s IT channel.

  • Channel Transitions West: April 29 – Santa Ana, CA
  • Channel Transitions East: July 22 – Boston
  • Channel Transitions Midwest: Oct. 7 – Chicago

Pica’s presentation at Channel Transitions is titled “Pricing and Packaging Strategies to Dramatically Increase Recurring Revenue.” Packaging and pricing of support offerings is often the most important decision IT providers make. Pica will share proven methods and best practices for pricing and packaging service offerings.

During this session VAR and MSP executives will:

  • Learn about pricing managed services: Learn guidelines that will take the mystery out of pricing your support offering.
  • Packaging your offering: Your support offering impacts sales, service delivery, and profit margins.
  • Learn the answers to your burning questions: What should I include? How many offering should I have? How should I present the offering?

Channel Transitions is sponsored by: GFI MAX and Mercury along with industry association partners CompTIA, The ASCII Group, and the Retail Solutions Providers Association (RSPA).

For more information on the Channel Transitions VAR/MSP Executive Conference, visit

Business Solutions is the channel leader in educating VARs, MSPs, and ISVs on the transition to the as-a-Service business model and establishing a recurring revenue stream. Business Solutions has published several feature stories, case studies, opinion columns, and special guides on this important topic. BSM subscribers said they wanted even more information – including the opportunity to network with other channel partners who are focused on this transition and services-oriented vendors. From that, the Channel Transitions VAR/MSP Executive Conferences were born.