News | July 3, 2013

BlueStar To Host 2013 VARTECH US/LATAM Tradeshow & Educational Event In San Antonio, Texas

Annual Event to be Held at San Antonio River Walk Sept. 9th - 11th

BlueStar, a leading global distributor of  ADC, Mobility, Point-of-Sale, RFID, Digital Signage, and Security technology solutions, is pleased announce that it will host its annual VARTECH educational and tradeshow event in San Antonio, Texas, from September 9th through the 11th. This will be BlueStar's first VARTECH hosted in Texas and will utilize San Antonio's River Walk urban sanctuary as part of the event experience.

"The POS and ADC channel has seen a variety of changes over the last several years," said BlueStar's Vice President of Marketing Mark Fraker. "VARTECH is the premiere event for value-added resellers and other independent software developers to gain industry insight and adapt to these changes, with new opportunities to experience the best and brightest solutions the channel has to offer."

New to the 2013 VARTECH US/LATAM event are the Solutions Showcases, which debuted earlier this year at VARTECH Canada 2013 in Quebec City. These fully-interactive, immersive areas on the CodeZone show floor provide total access for resellers to see complete solutions in action across a wide variety of applications, from Retail and Hospitality to Healthcare, Restaurants to Warehouses. BlueStar has also overhauled their Solutions Sessions Workshops to focus on helping reseller partners get the most insight on total solutions for sales results.

"Our objective for this year is to help our partners to embrace the changes we're experiencing in our industry," continued Fraker. "As such, we've overhauled VARTECH and its components to help our partners better sell new solutions that focus on mobility. We've made it easier than ever for them to connect with the best manufacturers and independent software developers in the channel, as well as with our BlueStar team of experts, so they can take charge of their businesses and see real growth this year and beyond."

In addition to its signature training and networking components, VARTECH US/LATAM 2013 San Antonio will host activities at Knibbe Ranch, one of Texas' oldest operating cattle ranches, as well as at the San Antonio Marriott Riverwalk Hotel and the Henry B. Gonzalez Convention Center. For more information, visit

BlueStar has produced VARTECH events for more than a decade, and it has quickly grown to be one of the most highly anticipated and widely attended events in the technology solutions channel. Recent VARTECHs have previously been held in Quebec City, Canada; Miami, Florida; Toronto, Canada; Berlin, Germany; Birmingham, UK; and aboard a Bahamas cruise ship.

VARTECH has also expanded to include multiple global events in the VARTECH Educational Series, including Pan-European and Latin America Technology Summits, as well as regional road show events across North America. BlueStar hosted more than 30 events worldwide in the VARTECH Educational Series in 2012, with more than 3,000 attendees total across the globe.

About BlueStar
BlueStar is the leading global distributor of solutions-based ADC, Mobility, Point-of-Sale, RFID, Digital Signage, and Security technology. BlueStar works exclusively with value-added resellers, providing them with complete solutions, business development and marketing support. The company brings unequaled expertise to the market, offers award-winning technical support and is an authorized service center for a growing number of manufacturers. BlueStar is the exclusive distributor for the In-a-Box Solutions Series, delivering hardware, software and critical accessories in one bundle with technology solutions across all verticals. For more information, visit

SOURCE: BlueStar