News | October 24, 2016

Avnet Introduces Industry Analytics Initiative For IBM Business Partners

Avnet creates an ecosystem of highly skilled Business Partners specializing in data analytics for finance, insurance and retail industries

Avnet, Inc.,  a leading global technology distributor, is accelerating the capabilities of IBM Business Partners to provide industry-specific data analytics solutions in the U.S. and Canada. Through a new initiative, Avnet's data analytics specialists will provide Business Partners with training, pipeline development support, industry education, and pre- and post-sales services across high-growth industries, such as finance, insurance and retail. This initiative is designed to create an ecosystem of highly skilled Business Partners, who will work collaboratively with the IBM sales teams to meet the specialized needs of customers in these industries.

"Traditionally, Business Partners have needed to make substantial investments annually to secure their first industry analytics wins with no guarantees of long-term success," said Colin Blair, vice president of data analytics and IOT solutions, Avnet Technology Solutions, Americas. "Avnet's new data analytics initiative is designed to reduce the time to value for IBM Business Partners. Avnet is helping to reduce the risks and costs associated with creating a data analytics practice. We are giving IBM Business Partners access to the resources and connections they need to help identify and close industry analytics sales quickly."

Avnet's initiative is designed to build upon IBM's recently introduced industry analytics solutions. These solutions feature pre-built analytics capabilities that will make it easier and faster for Business Partners to help companies across industries such as finance, insurance and retail. Each solution includes pre-built predictive analytic modeling patterns and interfaces for focused industry use cases/ With interactive and role-specific dashboards, Business Partners can help their customers share predictive insights across teams and organizations that can give them a deeper understanding of their customers, assets and operations in order to make better decisions and act with greater speed and fewer resources.

Through Avnet's new data analytics initiative, Business Partners will have access to:

  • Industry Analytics Training: in-depth sales and technical training, along with the identification of specific sales opportunities and defined next steps to advance the lead;
  • Pipeline Development: IBM workshops, digital marketing programs, appointment setting campaigns, and face-to-face progression events and executive briefings;
  • Pre-Sales Support collaboration with Avnet and IBM to progress opportunities, including demonstrations and proof-of-concept solution designs;
  • Post-sales support: implementation and expansion services training and augmentation.

"Today, more than ever before, Business Partners require new skill sets and access to resources to help their customers share predictive insights across complex new markets," said Michele Stern, vice president, North America Business Partners, IBM. "Through Avnet's analytics initiative, IBM Business Partners receive data analytics training and sales support in high-growth industries to develop new industry-specific data analytics solutions to solve business problems for mutual clients."

Avnet's approach to data analytics exemplifies how Avnet is helping Business Partners excel through specialization while capitalizing on the high-growth, next-generation technologies that are redefining the future. In addition to data analytics, partners can leverage Avnet's in-depth expertise in complementary technology market segments, including the cloud, cognitive computing, the data center, the internet of things (IOT), mobility, security and enterprise networking.

"Avnet's industry analytics initiative, as part of their larger analytics specialist business unit strategy, will help us develop our cognitive analytics practice and reduce time to market," said Jon Serafino, partner, Waypoint Consulting, a leading provider of business intelligence and financial performance management solutions and an Avnet partner. "Avnet has the foresight and expertise in this market, and they are providing the support that partners such as Waypoint Consulting need to be successful."

To learn more about the initiative or how Avnet can help partners grow their data analytics businesses, contact your Avnet representative.

Avnet at IBM World of Watson 2016
As part of their larger sponsorship, Avnet's analytics specialists will be attending IBM World of Watson 2016 and available to discuss this initiative and its go-to-market strategy.

All brands and trade names are trademarks or registered trademarks, and are the properties of their respective owners. Avnet disclaims any proprietary interest in marks other than its own.

About Avnet, Inc. 
From components to cloud and from design to disposal, Avnet, Inc. (NYSE: AVT) accelerates the success of customers who build, sell and use technology by providing a comprehensive portfolio of innovative products, services and solutions. Avnet is a global company ranked on the FORTUNE 500 with revenues of $26.2B for the fiscal year 2016. For more information, visit www.avnet.com. 

SOURCE: Avnet, Inc.