By Bernadette Wilson
Since AVG Business launched in the spring, its goal has been to focus on supporting the channel.
Marco La Vecchia, VP, Americas, for AVG Business explains, “Security has definitely evolved beyond antivirus. Data, devices, people, all play a role.” In addition, SMBs, one of the fastest growing IT markets, are realizing they aren’t immune to cyberattack and are looking for solutions providers — preferring one solutions provider — to help protect their businesses.
While opportunities to provide managed services are abundant, AVG recognizes that many of its partners need more tools and resources to be effective and profitable. La Vecchia comments, “We want to be a one-stop shop. We aren’t just an antivirus company. We’re as much an RMM [remote monitoring and management] company and an MDM [mobile device management] company.”
AVG Business is the first native security company to enter the remote monitoring and management (RMM) space. In September, the company launched AVG Business Managed Workplace 9.2, the latest version of its RMM platform. It features remote control capability from ISL Online, which allows partners to manage services from a single platform for their business customers — and eliminates the need to purchase a third-party remote control solution. It also includes integrated backup and disaster recovery, AVG Device Manager for Mac OS X, and password protection to prevent unauthorized modification or removal of antivirus from endpoints.
This, coupled with the rest of the AVG Business Portfolio, including its Premium Network Operations Center, Microsoft Office365 and VMware integration, and Secure Sign-On MDM, and AVG Business CloudCare administration platform, provides channel partners with tools they can leverage and means they can use to automate their businesses — which can lead to greater efficiency and profitability.
Another major announcement in September was the release of AVG 2016 Business Edition Software Suite including new versions of AVG AntiVirus Business Edition and AVG Internet Security Business Edition. Features of 2016 Business Edition include a new, faster scanning engine as well as cloud-based detection technologies that leverage AVG’s 200 million endpoints to recognize new and emerging threats and deliver virus updates. In addition, it features cloud-based detection to identify dangerous downloads, the ability to create password protected virtual disks, and File Shredder that deletes data and helps prevent unintended recovery.
AVG also announced the 2016 Business Edition Software Suite was determined by AV-TEST to have 100 percent detection of real-world malware and 100 percent of widespread malware. Also, an AV-Comparatives Malware Removal report gave AVG the highest award mark of “Advanced+.”
La Vecchia added that partners can also be assured as new products launch and as market opportunities arise that help and resources are available to them from AVG Business. Several weeks ago, the company launched the AVG Business Accelerator Partner Academy. The program, free to partners, offers six technical training modules with certifications, and, in response to partner feedback regarding where the most help is needed, on-demand training in three additional areas: sales, marketing, and operations. La Vecchia added that AVG also has made a significant investment in account managers to work closely with partners on opportunities, deal closing, as well as their business plans.
“We found working closely with partners helps them to be more successful,” La Vecchia comments. “We’re ensuring we are creating the most successful managed services providers in the world. That’s our strategy.”
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