Avery Dennison RFID Announces Eight New Qualified Converters

Ongoing Converter Qualification Program Is Part Of Broader Effort To Accelerate Adoption of RFID Technology

Avery Dennison RFID, a business unit of Avery Dennison Corporation (NYSE: AVY), announced today that eight more RFID label converters have met the company's rigorous standards to become Avery Dennison "Qualified Converters." The converters named today include: Brady Corporation; Intermec Technologies Corporation; Marnlen Management Limited; Metalcraft; Nosco, Inc.; Plitek, LLC; Repacorp Label Products; and Starport, LLC. The first wave of 17 qualified converters was announced in December, 2005.

The companies worked diligently with Avery Dennison technical staff to comprehensively evaluate the converters' manufacturing and testing capabilities and to improve the "converterfriendliness" of Avery Dennison's RFID inlays. The company said that alignment of these capabilities is critical to ensure a high-quality, high-yield finished RFID label for end users.

"We are pleased to announce these converters as Avery Dennison "Qualified Converters," said George Reynolds, vice president of sales and marketing at Avery Dennison. "We consider these converters to be our business partners. The high level of label converting proficiencies demonstrated by these eight companies ensures that we will confidently recommend them to end users that specify Avery Dennison RFID inlay products."

Mr. Reynolds added, "We are dedicated to working through the converter channel to proliferate high-quality, high-volume, low-cost RFID labels to meet the anticipated increase in demand by end users facing current and future mandates."

About Avery Dennison RFID
Avery Dennison RFID, a business unit of Avery Dennison Corporation (NYSE:AVY), manufactures and markets RFID inlays through a network of label converters to serve the consumer packaged goods and pharmaceutical industries, as well as the U.S. Department of Defense. With design, testing and manufacturing facilities located in the U.S. and Europe, Avery Dennison RFID is a leading provider in the global RFID marketplace. For additional information about Avery Dennison RFID and the company's complete product portfolio, visit www.rfid.averydennison.com.