News Feature | January 16, 2015

Podcast: Author Chip Heath To Speak At RSPA INSPIRE 2015

Bernadette Wilson

By Bernadette Wilson

Leadership Lessons I’ve Learned From Baseball’s Joe Maddon

Chip Heath will speak at Retail Solutions Providers Association (RSPA) INSPIRE 2015, January 25-28, 2015, at the Grand Wailea Resort & Convention Center, Maui, HI.

In this exclusive interview with Business Solutions president and RSPA board chairman Jim Roddy, Heath discusses some of the challenges facing Retail VARs as well as a preview of his presentations at INSPIRE, Planned topics are the dynamics of change — how you can align the analytical side and the emotional side of your brain to make change effectively — and decision making — examining flaws and biases that result in less-than-optimal decisions and learning routines and procedures that improve the chances of success.  

Heath is the co-author (with his brother Dan Heath) of Decisive: How to Make Better Decisions in Life and Work (2013), Switch: How to Change Things When Change is Hard (2010), and Made to Stick: Why Some Ideas Survive and Others Die  (2007). A professor at Stanford Graduate School of Business, his course, How to Make Ideas Stick, explores whether the principles of “naturally sticky ideas” can make messages more effective. The course has been taught to hundreds of people including managers, nonprofit leaders, product designers, and venture capitalists.

INSPIRE 2015, the Retail Solutions Providers Association (RSPA) conference for thought leaders in retail technology, will be held January 25-28, 2015, at the Grand Wailea Resort & Convention Center, Maui, HI. For more information, go to