Ask The Board

Alicia Kreisberg, One Step Retail Solutions

What’s the best opportunity for VARs of retail technology to capitalize on the omnichannel adoption trend, and what technology and service sales opportunities does omnichannel retailing create?

A: OMNICHANNEL IS A TERM THAT HAS BEEN USED FOR THE LAST FEW YEARS, and it has as many definitions as there are people defining it. One commonality is that the concept means “connected.” Whether shopping in-store, online by mobile device, on a tablet, or from a computer, gaming console, or kiosk, customers want a seamless experience.