arvato mobile And Exanet Provide ''Always-On'' Service To 3G Users

One of the greatest challenges facing mobile telephone companies today is finding a way to reduce churn rate (the rate at which customers cancel their subscription and sign up with another carrier). In recent years, the churn rate has climbed to over 25% of the subscriber base. Market research has indicated that it costs ten times as much to gain a new customer as it does to retain an existing one. Therefore, reducing the churn rate is a very high priority for all operators.

The ExaStore storage and network access system was able to satisfy all of arvato mobile's requirements. ExaStore effectively demonstrated complete bandwidth and capacity scalability, reliability and operability. The solution provided perpetual access to the system's content, including audio, video and animation files, games, and wallpaper files, with no down time.

The transaction was performed through partnership with HMK Computer Technologies GmbH. HMK supported arvato mobile through the solution design, and assigned its experienced consultants to help during implementation of the system at arvato mobile. Klaus Heihoff, General Manager of HMK, noted, "arvato mobile was looking for a highperformance network storage solution. Exanet gave them the best of all words – the highest price / performance ratio in the industry, together with fast and reliable file service."