Are You Selling The Added Benefits Of POS Video Security?

Advances in video technology have created opportunities for network-savvy point of sale (POS) VARs to seize video security sales.

Internet cameras. IP (Internet Protocol) cameras. Network cameras. Three commonly used terms meaning the same thing — video cameras that function as devices on an IP-based network. If you're unfamiliar with IP-based cameras and what they mean for your POS business, you might be missing a huge sales opportunity. Video surveillance products have evolved into network solutions, but many traditional security dealers lack the technical know-how to implement them. POS VARs willing to commit to selling and supporting integrated POS and security systems can benefit. A recent study by IMS Research found that the world market for networked video surveillance products increased by 41.9% in 2006. You have the networking knowledge, but do you have the video security know-how? The following is your primer on POS video security, compliments of distributors and an integrator of this technology.

The obvious use of a video security system is to combat theft. "According to the latest National Retail Security Survey, a combination of employee theft, shoplifting, vendor fraud, and administrative error cost U.S. retailers over $31 billion last year," says Vy Hoang, executive vice president of sales and marketing for i³DVR International Inc. "Although technology can't eliminate all loss, there can be a substantial decrease in revenue lost and an increase of sales for a company with a security system in place."