News | October 27, 2005

Alpha Retail Technology Announces Alliance With Planning Solutions Developer Maple Lake

Alpha Retail Technology™ (www.alpharetailtech.com), a leading provider of retail merchandising solutions, and Maple Lake Limited (www.maplelake.com), developer of a unique merchandise and assortment planning workflow system, announced today a long-term alliance to jointly offer robust, flexible, easily implemented merchandise planning solutions.

Alpha Retail Technology will deploy and support Maple Lake's line of planning products including QuickAssortment, QuickPlan, and QuickOTB. "The enhanced resources afforded to us by this relationship enable us to deliver the best planning system available today to more retailers in the United States," said Paul Gill, Maple Lake's Vice President of Business Development.

Through this alliance, Alpha Retail is able to provide merchandise planning solutions to small, medium, and large retailers. Historically, implementing a merchandise planning solution was a cumbersome and expensive project requiring lengthy configuration and training. Maple Lake developed their planning solution to quickly adapt to a retailer's evolving business and allow various sized retailers access to a sophisticated but intuitive planning tool. Now all tiers of retailers can utilize affordable merchandise planning technology. Alpha Retail will be offering three Maple Lake solutions: Quick Open-to-Buy for the smaller retail operation, QuickPlan and QuickAssortment for the medium to large retail enterprise. Each planning package is highly adaptable, easily user-configurable and incorporates custom business planning hierarchies and levels, element and business rules, language, and terminology. Clients can directly change these elements in a friendly and intuitive manner.

"This relationship allows us to provide solutions that will enable retailers to gain an advantage in the marketplace through easily deployed applications that reduce costs and increase revenues," commented Simon Cotter, VP of Technology for Alpha Retail Technology. "Combined with Alpha Retail Technology's POS and centralized Enterprise and Merchandising systems, we can provide our customers with an affordable end-to-end retail solution that will immediately give them the competitive advantage."

Planning Solutions
The QuickAssortment planning solution enables planners to use advanced grading and assortment techniques, enabling strong control of all aspects of merchandising. QuickAssortment is robust, flexible, and intuitive enough to support rapid growth.

QuickPlan, with its top-down/bottom-up planning approach, performs complex merchandise and location planning using a combination of standard and alternative hierarchies.

Developed for small enterprises, QuickOTB allows companies of 20 stores or less to have the planning functionality of a larger organization. QuickOTB is a planning tool that can solidly manage inventory and control product to a fine level of detail.

About Maple Lake
Maple Lake Limited is a provider of merchandise and assortment planning solutions to the retail market. Providing a quick return on investment by identifying key measures of performance such as ideal inventory levels, margins, and markdowns at any level of a retailer's business, Maple Lake adds value to a retailer's planning and decision-making process. Maple Lake provides a solution that is developed with direct input from retailers across the globe. These unique partnerships ensure that Maple Lake solutions meet or exceed client expectations. Maple Lake clients include Club Monaco, Tristan & AMERICA, Cole Haan, Stylo plc, Laura Canada, and Roots. For more information about Maple Lake, call 905-513-7480 or e-mail paulg@maplelake.com.

About Alpha Retail Technology
Alpha Retail Technology is a leading software developer, integrator and professional service provider to the retail industry. The company's agile solutions for POS, merchandising, enterprise and business intelligence continue to increase customers' efficiencies and revenues in today's fast moving retail environment.

Alpha Retail has worked with leading international apparel and sporting goods retailers as well as key retail recycler Goodwill Industries and hospitality brands Pret à Manger and T.G.I. Friday's.

For additional information about Alpha Retail products and solutions, call 877-484-3344 or visit www.alpharetailtech.com.