Adam Alter To Deliver Keynote Address At CompTIA ChannelCon

Psychologist, Professor, Speaker and Best-Selling Author of “Drunk Tank Pink” to Share Insights on How Channel Partners Can Better Understand the Decision Making Processes of Customers and Prospects

CompTIA recently announced Professor Adam Alter will keynote ChannelCon 2015, the premier networking and training event for today’s leading and emerging IT vendors, distributors and channel partners. The renowned psychologist, speaker and best-selling author of “Drunk Tank Pink” will address an audience of more than 1,000 channel partners at the IT association’s annual event themed “Minds in Motion,” taking place Aug. 3-5 at the historic hilton chicago located in downtown Chicago.

Online registration for ChannelCon is open and available to CompTIA premier members, registered users and non-members at http://www.comptia.org/channelcon/registration. Media and IT industry analysts are encouraged to attend ChannelCon to connect with industry Channel Chiefs and ChannelChangers, as well as learn about the latest market research, business trends and technologies influencing the IT channel and changing the way business gets done.

Keynote to Spotlight Three Paths to Better Understanding Customers

Closely tying to the event theme, Alter’s keynote, “Three Paths to Understanding Your Customers,” will explore how businesses, and channel partners in particular, can better understand and predict the behavior of their customers.

Tapping into his repertoire of studies on consumer psychology, Alter will walk the audience through how and why customers make purchasing decisions and share what companies can do to maximize the appeal of their products, services and solutions. Alter will present a number of interventions showing companies how to communicate more effectively and compellingly with customers and prospects.

“Adam Alter is the perfect choice for this year’s Minds in Motion ChannelCon event,” said Kelly Ricker, senior vice president, events and education, CompTIA. “The IT Channel thrives on building successful relationships and is always eager to learn more about how to better engage with customers and prospects to maximize the opportunity and ensure an exceptional customer experience. Alter’s findings and advice on how and why customers act the way they do will be compelling and informative for all ChannelCon attendees from vendors and solution providers to distributors and press.”

Call for Speakers Closes May 15
CompTIA’s call for speakers is also underway for ChannelCon 2015. Online proposals are due by May 15. More information including a list of topics and categories can be found at http://www.comptia.org/channelcon/agenda/call-for-speakers.

Visit ChannelCon Registration (http://www.comptia.org/) and CompTIA Membership (http://www.comptia.org/members/default.aspx) to learn more.

About CompTIA
CompTIA is the voice of the world’s IT industry. Its members are the companies at the forefront of innovation; and the professionals responsible for maximizing the benefits organizations receive from their investments in technology. CompTIA is dedicated to advancing industry growth through educational programs, market research, networking events, professional certifications and public policy advocacy. For more information, visit CompTIA online (http://www.comptia.org/).