Guest Column | April 4, 2012

5 Tips For Selling Cloud-Based Disaster Recovery

Eric Webster Doyenz

By Eric Webster, chief revenue officer, Doyenz

It's clear that IT service providers are the bridge that joins SMBs and cloud computing. By 2014, Gartner reports an expected 30% of midsize companies will adopt recovery-in-the-cloud to support IT operations recovery. So how can all IT providers and resellers capitalize on the large opportunity the cloud presents?

The cloud offers on-demand resources and introduces new efficiencies and capabilities previously out of reach for many businesses. On-premise backup is often core to an organization's disaster recovery plan, but equally important is making sure that the data is stored at a remote location for disaster recovery and business continuity purposes. By incorporating the following 5 tips, MSPs will be able to effectively sell cloud disaster recovery.