William Nichols

5 Ways Merchant Services Providers Can Help Prepare Retailers For The EMV World

After what seems like an eternity of conversation and prognostication on the part of the card associations, the much anticipated transition from traditional magnetic stripe cards to new EMV chip cards will begin in earnest this October. While EMV has certainly been around in one form or another in other global markets, the introduction of EMV into the U.S. is still catching many merchants — and even a number of solutions providers — off guard in terms of liability responsibilities, technology nuances, and even availability of certified solutions