Mike Garofola

Tech Advancements: The Biggest Threat — And The Biggest Opportunity — To The BTA Dealer Channel

Technological advancements are ever changing and they continue to shape the channel as we know it. Convergence between the BTA dealer and IT VAR channels is rapidly taking place and end users are finding it more efficient and less expensive to work with a single technology provider that has everything under one roof instead of working with a number of different vendors.