FEATURED BLUESTAR CONTENT

Inside VARTECH: Day 2 -- Government Sales Aren’t Out Of Reach
Inside VARTECH: Day 2 -- Government Sales Aren’t Out Of Reach

Today is the second day of VARTECH 2016 in Atlantis, Paradise Island, Bahamas. After speaking with BlueStar’s leaders on the topics of POS, payment processing, IoT, and healthcare, I was able to sit down with Peggy Lane-Welch, manager of government services at Bluestar, to talk about all things government. Lane-Welch’s message to VARs is clear: if you aren’t doing government work, don’t assume that it’s too difficult to get involved.

  • VARTECH 2015 Keynote Asks, “What’s Your 13th Donut?”
    VARTECH 2015 Keynote Asks, “What’s Your 13th Donut?”

    VARTECH 2015 keynote speaker Mark Scharenbroich's message to several hundred channel executives Sept. 15 was filled with feelings of humility, gratefulness, and the power of a kind word. Following are golden nuggets and top quotes from Scharenbroich’s moving welcome to BlueStar’s annual partner conference:

  • VARTECH 2015 Media Panel: “Dandelion Marketing” And Other Terms VARs Need To Know
    VARTECH 2015 Media Panel: “Dandelion Marketing” And Other Terms VARs Need To Know

    The media panel discussion at VARTECH 2015 was a learning experience for the hundreds of channel executives in attendance. Following are three terms that played a role in our conversation that I wanted to share with you. It will behoove VARs to understand and master these.

  • Fast Facts (Plus Opinions) From VARTECH 2015
    Fast Facts (Plus Opinions) From VARTECH 2015

    Here are stories, quotes, and notes from the first full day of VARTECH 2015 —  written from the docks at CocoCay, The Bahamas. The day was intriguing, interesting, and gratifying at different times. Here are some of the stories, quotes, and notes I jotted while traversing from deck-to-deck.

  • Beacons, Geofencing, And Their Impact On Customer Experience
    Beacons, Geofencing, And Their Impact On Customer Experience

    Location-based technology and its impact on how your merchant clients can leverage it to enhance customer experience was a topic for a panel at BlueStar’s VARTECH 2015.

  • Customer Engagement Trends VARs Need To Know
    Customer Engagement Trends VARs Need To Know

    At BlueStar’s VARTECH 2015, members of the customer experience panel listed tech trends VARs should support to help their merchant IT clients increase customer engagement.

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BLUESTAR VIDEOS

  • SATO TH2 Printer – VARTECH Product Demo
    SATO TH2 Printer – VARTECH Product Demo

    This video from VARTECH 2012 features Laurel Ciliberti, the Marketing/Communications and Channel Marketing Manager for SATO America, demonstrating the TH2 direct thermal printer. Features include self-contained printing, a handle for portability, and an adjustable LCD screen display. Designed for the hospitality, commercial services, and retail environments, the TH2 is used most often for price marking, price markdowns, shelf labeling, tickets, receipts, and small goods labeling.

  • BlueStar: Security, Healthcare Key To Channel Future
    BlueStar: Security, Healthcare Key To Channel Future

    In this video from VARTECH 2012, BlueStar President/CEO Steve Cuntz discusses which trends he believes will impact his company and the channel in the near future.

  • Inside BlueStar’s VARTECH: Walking The Show Floor
    Inside BlueStar’s VARTECH: Walking The Show Floor

    I wrote in an earlier article (BlueStar Makes Trade Show On Cruise Ship A Reality) that I struggled to capture the essence of VARTECH because it was such an atypical trade show. BlueStar hosted its annual VARTECH Conference Oct. 5-8 on the Carnival Imagination traveling from Miami to Nassau, The Bahamas.

  • Datalogic Gryphon Healthcare Scanner – VARTECH Product Demo
    Datalogic Gryphon Healthcare Scanner – VARTECH Product Demo

    At VARTECH 2012, Datalogic exhibited its Gryphon Healthcare Scanner. The Gryphon features disinfectant-ready enclosures made of plastic and rubber that is resistant to chemical cleaning.

  • APG NetPRO Cash Drawer – VARTECH Product Demo
    APG NetPRO Cash Drawer – VARTECH Product Demo

    In this video, Ann Klein, the Distribution Channel Manager at APG Cash Drawer, demonstrates the APG Cash Drawer NetPRO product and discusses the Caddy SPM at VARTECH 2012. The NetPRO was among several of the products at the event that is iPad compatible.

  • HP RP7 Model 7800 All-In-One – VARTECH Product Demo
    HP RP7 Model 7800 All-In-One – VARTECH Product Demo

    At VARTECH 2012, HP exhibited its RP7 7800 all-in-one retail system which was released earlier this month. It’s designed for use primarily in hospitality, c-stores, and specialty retail.

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