Although it was over 25 years ago, I will never forget the words of my Introduction to Marketing professor when asked to describe the three things it takes to succeed in a marketing place: “Differentiation, Differentiation, Differentiation!” But how to make your organization stand out in a competitive landscape filled with white noise and awash in the notion of “me too” isn’t as easy as it sounds. However, there are some surefire ways to stand out from your competitors.
Trunk slammers are the bane of the security industry. They’re the folks who pick up jobs installing surveillance systems without really knowing what they’re doing. But when the system doesn’t work right, the customer blames the product rather than the installer. And that gives the whole industry a bad name.
As CMO of a business communications company, and having spent the bulk of my career in the industry, it has been my top priority to find ways to transform and streamline the way businesses hold meetings. Meetings were developed to be an efficient way for employees to get together to discuss ideas, debate issues, overcome obstacles, and drive outcomes.
As the function of labeling continues to grow in importance in today’s global supply chain, many companies are searching for labeling processes that work hand and hand with their supply chain strategy. These companies recognize labeling has becoming a mission-critical component in their supply chain as they continue to expand globally.
RSPA’s RetailNOW event is often called the “must attend” event for anyone selling POS and, at Epson, we couldn’t agree more. We have attended the show for many years and it has been extremely successful for both us and our partners. I have been in the industry a long time, and this year especially I have seen a lot of new challenges the POS industry has had to face.
From energy companies to universities, the growth of the Internet of Things, mobile devices, and wearables presents new challenges and opportunities for IT departments looking to provide counsel on technology that is innovative, versatile, and collaborative. In the case of meeting rooms, digital devices that involve remote attendees and mobile capabilities are expected to grow. According to a Wainhouse research report, commissioned by Epson, nearly half of respondents expect the amount of huddle rooms to increase within the next two years.
One of life’s most hilariously, ironic aspects is that, wherever you go, you’ll notice personal exceptionalism is by far the most ordinary expression of human behavior. If you understand that concept to be true, then the self-assessment data gathered by the well-known leadership and management coach, Mark Goldsmith won’t surprise you either. By Ariel Amster, Qubole
My lunch companion was the Director of Innovation at a large telecommunications company, a new role in the past two years which reflected a desire for effective change and the internal frustration that it was not being achieved. I just did not understand why he was not embarrassed — he had just told me he had not submitted our tender response to the CIO because, “It is hard enough getting proposals through IT so I only put up two proposals from two old school large logo IT vendors.”
Marketing matters, and as a growing technology solution provider — you might call yourself a Technology Consultant, System Integrator, Solution Provider, Value Added Reseller, or something else altogether — you know how important it is to get the word out about your business and the value you provide to your customers. Your email, website, and ad messaging are all positioned to reinforce your value with potential customers, so it’s up to you to find ways to create and maintain those messages.
These are the ten books I recommend as the foundation of a strong business library. While the Bible may seem like a strange first choice, I find that spending time in that book of wisdom each morning grounds me in truth and helps focus me on the things that matter. The other nine are important books that provide a broad base from which to build a strong business mindset.