Industry Insights

  1. Proof Of A Concept: Building Brand Awareness
    3/2/2017

    Marketing is truly the heart and soul of converting sales. With every marketing effort, you are working to sell a product or service and build a level of brand awareness for your company. By Brianna Moriarty, Marketing Communications Associate

  2. IoT Comes To Retail: An STS Technology Profile
    3/1/2017

    Today we are living in a data-driven retail world. A world where a network of physical objects, such as devices, vehicles, buildings, etc, can be embedded with technology that enables them to communicate, collect and exchange data. By Vanessa Foden with Kevin Kogler

  3. How To Measure The Success Of Your Marketing Campaign
    2/28/2017

    When you founded your reseller business, you built it knowing you could provide great solutions and services. If you are like most VARs, you probably didn’t do it because you’re an expert in marketing. By Jason Firment, Director of VARCOM and POS Vertical

  4. Follow These Steps To Generate Great Content That Keeps Readers Coming Back
    2/27/2017

    Have you ever been reading an article, whether in a magazine or online about a competitor’s business and thought, “Why didn’t I think to write that?” Unfortunately, great content doesn’t come easy, or naturally, to most. It’s more than just writing a blog for your website or pushing out a Tweet or LinkedIn post. By Jennifer Clark

  5. Creating A Successful Event To Showcase Your Business
    2/24/2017

    Are you a small to mid-size company with a limited budget for events? Need to select the best option to introduce a new product or service to your customers? Need a demo that sales can show to prospects? Let’s face it, an event can make or break a customer’s experience and particularly your budget, so here are some handy planning tips and a variety of event options to kick start your next debut. By Toshiba Marketing

  6. Crafting The Right Social Media Strategy
    2/23/2017

    When you think of social media, what comes to mind? Teenagers taking selfies? Sounding boards for customer complaints? Forums for celebrities to share their latest endorsements? What about a platform for engagement, sales development, lead generation and distributing company products and information? If the latter was not part of your initial definition of social media, then keep reading. By Jennifer Clark, Content Strategist

  7. 7 Tips To Help Your Company's SEO And Online Marketing
    2/23/2017

    What many people don’t realize is that SEO is not a “set it and forget it” project.

  8. Why The Time Is Right To Target Salons
    2/6/2017

    From scheduling appointments to managing walk-ins, salons and spas present unique POS opportunities. Offering solutions that allow customers to efficiently manage their business while focusing on what’s important — keeping their customers satisfied and spending — is paramount in today’s competitive selling landscape. Recently, Rohan Mani, Director, Reseller Division at Harbortouch, took time to speak with Business Solutions Magazine about why you should be targeting the salon market, how to overcome the significant challenges it presents, and more.

  9. MSPs: Cybersecurity Shouldn't Be A Pain In The A$$ets
    2/1/2017

    At this point, MSPs know the big names in cybersecurity. You’re familiar with old-timers like Sophos, Symantec, Trend Micro, and McAfee—and you've probably heard of some of the newer players like Bromium, Cylance, and Sentinel One. The trouble is that every vendor out there uses the same buzzwords, such as “threat intelligence,” “next-gen”, “machine learning,” etc. So who’s telling the truth?

  10. 2017 Will Change The Way We Pay
    1/30/2017

    Five prediction on what's next for integrated payments.