To be successful selling retail and restaurant technology, you have to be able to adjust to changes in the market. Not only do technologies change, but the needs of customers big and small can shift as well. As such, it makes sense to have a line card that can accommodate a variety of customers of various sizes and needs.
Sleepy’s is the largest privately-held specialty mattress and bedding accessories retailer in the U.S. with over 1,000 stores. In 2014, Tom Citrano, Director of Quality Assurance and Dan Dubinsky, Director of System Development at Sleepy’s were tasked with upgrading payment technology by the end of 2015. The EMV migration was approaching and Sleepy’s current payment technology was not prepared to accept EMV chip cards, debit cards, or the new forms of mobile payments, such as Apple Pay.
Last year, PGA TOUR wanted to add a mobile point of sale (mPOS) solution for the PGA TOUR Canada. Steve Evans, SVP for information systems, PGA TOUR said, “We needed to implement a secure and easily portable payment solution.”
Developers, ISVs and VARs face significant challenges in payment security. EMV, P2PE, and tokenization are generally accepted as the best, most effective combination of security methods.
Many factors contribute to a shift in the payments landscape that is moving all parties involved — including consumers and merchants — towards mobile payments. For starters, the global adoption of smartphones and other mobile devices, and their seemingly endless variety of apps, continues at a record pace. Consumers have become accustomed to relying on these devices to manage practically all aspects of their lives, including banking, budgeting and shopping.
Everyone is concerned with digital data security today, in one way or another. For every digital advancement, there seems to be a counter development to breach its security. The trust and etiquette that once governed the use of the old telephone party lines would serve us well today, but we cannot count on such protocol for today’s data and communication devices. Additional protection is needed.
While many restaurants have been using POS systems for years, there are plenty that still do things with a cash register. Take, for instance, PY’s Saloon and Grill in Osceola, WI. Nestled along the St. Croix River, the bar and restaurant relied on an antiquated electronic cash register for years. Unfortunately, without the capabilities of a POS system, PY’s owner was experiencing a multitude of problems.
Scott Spitzberg, owner of Restaurant Software Solutions, has many years of experience selling, installing, and supporting POS and has run across many different types of restaurant customers. He’s identified two groups that, historically, haven’t been great opportunities for new business.
In his vision for Fortina Italian restaurants, Rob Krauss saw a perfect combination of hospitality with expedience. His hostesses and servers would work in tandem to deliver service with a smile, with tableside orders going directly to the kitchen to accelerate food preparation and minimize waits. Customer information would be captured and stored for follow-up marketing.
Outdated payment technology led to high risk exposure.