There’s a tremendous amount of momentum around the security market these days — innovative technologies, vendor mergers and consolidation, and, of course, a tremendous increase in the complexity and frequency of threats companies face.
Establishing a sound sales model is one of the most important decisions a business leader makes. In large part, it determines the reach of your product or service and ultimately the success of your brand.
After 30 years in the channel — the last 14 of which have been spent creating and implementing profitable turnkey channel sales programs and establishing relationships with technology partners, resellers (VARs, LARs), systems integrators, ISVs, and OEMs for my own company — I wasn’t sure I viewed it as welcoming to women. To find out if my hunch was right, I put together this series of articles for Business Solutions.
There is so much thrashing around in buzzword land about the future of all things cloud it can be difficult to discern a direction.
No one sees technology come and go like those in IT.
Endpoint security presents a big opportunity — maybe even responsibility — for solution providers serving as trusted business and IT advisors for small business clients. SMBs don’t have the skills necessary to recognize the risks associated with today’s advanced threat landscape and they want help.
If we’re being honest, completely removing security threats would probably take a return to pen and paper. However, you’d be losing out on a ridiculous amount of efficiency and visibility would be a thing of the past. Since your customers rely on mobile devices, cloud services, and automation, it’s up to you to find ways to reduce risks and minimize impact.
You may have heard — or even said yourself — your IT solutions company’s most important asset is its people. But that’s only part of the story. In fact, your people have little to do with why companies choose your firm over another.
Airlines don’t buy engines to fly their planes. They buy engine operating time, in hours, to fly their planes. Oil companies, which need pipelines to transport their oil, don’t buy leak-detection equipment to guard against leaks. They buy the service from a company that specializes in providing that service to oil companies that have pipelines to run.
In recent years, the managed services market has exploded to unprecedented proportions. Thanks to a changing security climate and increased focus on convenience and scalability, more people are using managed services today than ever before. Following are the top 10 reasons for this trend.