I wrote in an earlier article (BlueStar Makes Trade Show On Cruise Ship A Reality) that I struggled to capture the essence of VARTECH because it was such an atypical trade show. BlueStar hosted its annual VARTECH Conference Oct. 5-8 on the Carnival Imagination traveling from Miami to Nassau, The Bahamas.
In this video from VARTECH 2012, BlueStar President/CEO Steve Cuntz discusses which trends he believes will impact his company and the channel in the near future.
This video from VARTECH 2012 features Laurel Ciliberti, the Marketing/Communications and Channel Marketing Manager for SATO America, demonstrating the TH2 direct thermal printer. Features include self-contained printing, a handle for portability, and an adjustable LCD screen display. Designed for the hospitality, commercial services, and retail environments, the TH2 is used most often for price marking, price markdowns, shelf labeling, tickets, receipts, and small goods labeling.
In this video from VARTECH 2012, Jake West, the Manager of Developer Partnerships for Mercury, discusses how his company is bringing to the channel products designed to enhance loyalty.
At VARTECH 2012, many resellers discussed how payment processing positively impacts their bottom line. In this video, Fred Nelson from Merchant Warehouse details Genius, his company’s “customer engagement platform.” Genius is designed to aggregate and integrate transaction technology, payment type, and customer programs into a single platform.
In this video from VARTECH 2012, Jamil Hossain, the Director of Partner Channels for ShopKeep POS, demonstrates his company’s iPad solution. The product features cloud-based POS, a front-end iPad register, plus ShopKeep POS BackOffice and ClearInsight Reports.
Among the products Datamax-O’Neil featured at VARTECH 2012 was its E-Class Mark III desktop thermal printer. It’s designed to be used most often in manufacturing, healthcare, retail, and shipping.
Christophe Naasz, the business development director for Star Micronics, discusses the SM-S220i portable Bluetooth printer at VARTECH 2012. The SM-S220i is a two-inch printer designed for mobile POS and payment processing applications such as table-side dining and line busting. It’s compatible with all operating systems including iOS, Windows, and Android.
In this video from VARTECH 2012, Phil Hogg, the VP of Business Development – North America for Moneris Solutions, discusses Morris, his company’s cloud-based POS system. Morris features customer management, inventory management, and real-time reporting.
In this video from VARTECH 2012, John Munoz from Posiflex demonstrates his company’s KS7715 and KS7215 point of sale terminals. Both products are fan-free and designed for retail, hospitality, and healthcare.