There doesn’t need to be fear in the channel. But VARs, agents, and systems integrators who hand off prospects to services providers stand to lose revenue — and the customer — forever. This nightmare scenario is commonplace for companies that fail to expand their solution menus, stay educated on new options, and team with master agents with a broad services portfolio.
A few weeks ago, I wrote about the “Quest for the Holy Grail of Metrics”. In that post, I talked about some principles that I recommend using to build a set of metrics to help in three critical areas. Those areas are customer satisfaction, profitability, and employee engagement.
The purpose of this report is to explain why the typical sales organization that believes that sales is a numbers game is correct, but not accurate. I know my words may be a little confusing, but bear with me for just a moment. As always, sales is a numbers/activity game, but the numbers have changed.
Love ‘em or hate ‘em. Sales reps run the gamut between all-star and dead weight. What should you look for before you pull the trigger and hire one?
Despite a steady drumbeat of industry optimism over emerging tech such as Big Data, software-defined networking and the Internet of Things, solutions providers take a generally dim view of opportunities in the most hyped technologies.
Vision casting is one of those topics that most people tend to run from. It seems mystical to many. The reality is that not only is it a discipline, but a very important skill to have and implement if you want to succeed both personally and professionally. Scripture says it most clearly when it says in Proverbs 29 “where there is no vision, the people perish.” Many small businesses today flounder around because the vision has not been defined even by the leaders and certainly has not been shared with the team in a way that compels them to want to participate.
How do I set a strategic direction for the company? The “how” is a relatively simple process. The implementation of the process is the hard part — but more on that in a minute. Procedurally, I’d recommend something like the following steps:
Happy 2015! The start of a new year brings so much hope, promise and excitement for us all, both personally and professionally. And while many business owners and managers have spent the last few weeks focused on strategically planning execution of their 2015 business plans, I would suggest few have given much thought to their HR strategic plans. So here’s my shortlist of HR “habits” every leader and company, big to small, needs to incorporate into their 2015 plan (and every year thereafter).
If I am completely honest with all of you, I buy way more books than I read. On average, I probably buy three or four books a month. In addition to those books, I normally get three or four a quarter sent to me from publisher and marketing friends in hopes that I will be part of the social media team that will help promote the book. I say all of that to make the point that the books that I suggest in this column are the ones that I don’t simply read, but that I engage with … books that significantly impact my thinking.
This article is going to address some numbers that most salespeople and business owners overlook. But, these are truly the vital numbers, or metrics, that will spell tremendous success for you and/or your team in 2015. Most of us recall the old mantra of “calls plus demos equals sales.” And, that’s true, but it is not as effective a philosophy today as it was back in the last century.