Big Data For Small Business

“Big Data” has become a buzzword in the business world, but many retailers and restaurateurs don’t know how it impacts their business. Although most of the attention surrounding big data has been focused on large corporations, this same concept can help small to mid-sized businesses as well. Data such as sales trends, employee performance, inventory levels and customer behavior can empower small businesses to improve their operations and boost their bottom line. Business owners may not know where to start when it comes to this type of data, but most of this information can easily be tracked right at the point of sale. Harbortouch POS systems offer comprehensive reporting functionality to track and organize all of this valuable information, giving you a top-level view of your business.

• Sales Trends – Hourly, daily, and seasonal sales breakdowns enable you to determine staffing needs or decide when to run promotions.
• Product Mix - Identify best-selling and slow moving products to see which items to phase out or which items to display more prominently.
• Employee Productivity – View sales by employee to identify your most productive staff members.
• Financial Overview - Obtain a top-level overview of the entire business’s sales performance to identify strong performance areas and areas in need of improvement.
• Customer Database – Analyze customer behavior to monitor sales trends or identify your VIP customers for loyalty programs and marketing promotions.

A Harbortouch POS system puts all of this information at your fingertips so that you can make more informed business decisions which can have a tangible impact on your bottom line. For more information on hospitality reporting click here, or click here for retail reporting information.