Guest Column | November 8, 2011

Winning Video Surveillance Sales In Retail & Hospitality

Steve Gorski

By Steve Gorski, general manager, Americas, MOBOTIX, Corp.

Retail and restaurant — which offers the greater opportunity for video surveillance sales?

Retailers and restaurateurs have to maintain strict cost control to remain competitive in today's marketplace. Because one of the largest issues these markets deal with is theft — both external and internal — video surveillance is a critical component of keeping theft, and therefore, costs, down. Retailers traditionally invested in analog-based CCTV products, but the emergence of IP-based surveillance solutions offer far more benefits than analog systems, including those that reach beyond traditional security.