Guest Column | February 17, 2020

Winning Recruiting Strategies For 2020 – And Beyond

jim roddy

By Jim Roddy, VP of Marketing, RSPA

Recruitment-Magnet-People-iStock-922106872

If you’re over 40, your body has already taught you the lesson what worked in the past doesn’t necessarily function the same way anymore. Same with recruiting employees. Remember the #1 recruiting tool 10 years ago? Newspapers. Today print classified ads are about as effective as inserting a floppy disk into an iPad.

So, what is working in 2020? Successful VARs and ISVs are implementing these five strategies to recruit employees:

Strategy #1: Employer Branding
List five words or phrases you want potential candidates to think of when they describe your company culture. Now look at your website – that’s the first place candidates go to learn about your company after encountering your online job posting. From what you see and read on your site, do the words/phrases you listed come to mind?

If they don’t, you need to revamp your site, plain and simple. Your website is the front porch to your business, and if it’s in disrepair you’ll repel would-be candidates, especially millennials. An example of a fresh, modern, attractive VAR website is Anthem Business Solutions in Tulsa, OK (and not just because they have a dedicated RSPA page). “Employer branding” is difficult to define, so I won’t try any longer, but if you surf the Anthem website for three minutes right now, you’ll get a feel for what I’m describing.

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