One thing became very clear by the time this year’s CompTIA ChannelCon ended — this is an organization every VAR, MSP (managed services provider), integrator, and solutions provider should leverage. CompTIA is probably best known for its certifications, and it’s due to those certifications and the revenue they bring in that the nonprofit can afford to so generously serve the IT community.
Take, for example, ChannelCon. This is a multiday event that’s 100 percent unfiltered, nonpromotional education for the IT channel. It’s pretty darn good, too, with topics that align with the biggest issues facing the channel. Unlike almost every other event in the industry, CompTIA charges vendors nothing to exhibit at the show. The show is almost entirely funded by CompTIA’s coffers, save for a very nominal fee for attendees. There are no sponsorships available. Because the event isn’t owned by sponsors, there’s a relaxed air that permeates the sessions. All speakers, even vendors, are speaking to better the industry, not affect their own sales.