White Paper

Webroot Keeps Winning With MSPs

Source: Webroot
An MSP Marketing Primer: Create A Clear Path To Your Door

According to several industry surveys and analyst groups, the top technology priority for small and medium businesses (SMBs) is security for the third consecutive year. To help managed service providers (MSPs) capitalize on the needs of their core customer base, numerous security vendors have been lining up to empower MSPs with security tools. However, there is one security vendor with a sizable market share lead in the MSP space. According to last year’s MSPmentor 501 survey data, Webroot owns a 30% market share with the world’s top MSPs. In fact, the next closest antivirus player within the MSP market only commands an 15% market share.

The question that Clarity Channel Advisors want to answer is “why?” Why does Webroot have such a sizable market share lead with MSPs over other providers in the market? As the official data aggregator of the MSPmentor 501 survey, Clarity Channel Advisors has seen all the numbers and most categories are generally pretty tight. For example:

  • A sample of storage numbers tells us Amazon Simple Storage Service (S3) has 18% market share versus eFolder at 17%
  • Among Hosted Exchange providers, Intermedia has 20% market share, while Rackspace has 16%
  • For peer groups, Gary Pica’s TruMethods commands 19% market share, and HTG has 15%

Although providers and services tend to band within close ranges when we survey some of the most progressive MSPs in the world, Webroot has doubled the market share of their closest competitor.