Guest Column | June 26, 2013

We Tried That... It Didn't Work.

By Mark Frasco, President, COACT Associates, Ltd.,

Thomas Edison said, “Many of life’s failures are people who did not realize how close they were to success when they gave up.” Think about it. How many meaningful successes have you had in your life that didn’t take almost dogged commitment and gritty determination?

If I had a nickel for every time a business leader told me, “We tried that and it didn’t work,” I’d have pockets overflowing with nickels. If given the opportunity, I try to help them investigate the operative words, “tried” and “didn’t work” to help them accomplish more
long-term results.

Let’s start with “tried.”

“We did that for two months...” “We worked with a company once…” “We hired a guy once…” With gray hairs abound, I have witnessed various examples of how we have come to expect almost everything in our lives to be easy, fast, evident and gratifying. Be careful not to marginalize what I’m about to say. Some things do come easy, happen quickly, are obvious and create immediate gratification, but they are not very often the important, strategic, and most meaningful outcomes. When it comes to business, there are very few instant successes.

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