News | August 1, 2016

Vantiv Launches New Program To Fuel Growth For Partners

  • Vantiv Advantage partner program makes everything easier for partners, and it’s how Vantiv is raising the bar for service
  • Program includes rewards, resources and product support dedicated to the success of partners at all levels

Vantiv, Inc., a leading provider of payment processing services and related technology solutions for merchants and financial institutions of all sizes, announced today the launch of its enhanced partner program, Vantiv Advantage. The Vantiv Advantage program includes financial rewards, value-added resources and product support to help fuel the growth of the company’s partners across all of its channels, large and small.

“Vantiv Advantage makes it easier for our partners to sell and innovate faster,” said Larry Drury, chief marketing officer at Vantiv. “It’s a natural extension of our long history of partner-focused service. Whether it’s leveraging our powerful sales collateral, impactful thought leadership or strong product support from the Vantiv O.N.E. developer network, the Vantiv Advantage program is how we are raising the bar for service.”

The program is built on four key pillars:

  • Partner Rewards – puts more money in partners’ pockets through generous revenue share residuals and incentives.
  • Partner Resources – makes it easier for partners to sell with powerful sales collateral, timely thought leadership content, dedicated account team support and everything they need to succeed as a Vantiv partner.
  • Product Support – helps partners innovate faster with the Vantiv O.N.E. developer network, implementation support and open platform.
  • Customer Care – protects and grows partners’ brands through better customer care that ensures partners and their clients have a great experience.

“Any program that can add value and at the same time simplify the complexity of the payment process is a good program and the Vantiv Advantage program is designed to do exactly that,” said Thad Peterson, senior analyst, Aite Group. “It’s great to see a company focus their offering on their partners and tailor tools to help them sell more, and sell better.”

With the industry’s easiest and most comprehensive partner program, it’s clear why Vantiv has more POS technology partners than anyone else in the payments space.

“Vantiv has always been a great solution for us, one that gives us more than just hardware or software, and instead goes that extra mile to help us win more business and understand the rising complexities in the payments industry like EMV and security,” said Kris Denos, general manager CDK Global Recreation, the largest global provider of integrated information technology and digital marketing solutions to the marine, power sports and motor sports industry. “With Vantiv, we’re free to focus on the rest of our business and can turn the payments piece over to them completely, without worrying about whether our merchants are being taken care of.”

In addition to the four key pillars – available to partners in every level and every channel – Vantiv is also launching a new mobile app for Vantiv Integrated Payments. The Advantage Mobile app provides Vantiv Integrated Payments partners a true multi-channel service experience that goes beyond their email inbox, by allowing them to engage with Vantiv whenever and however they choose via their mobile phones, 24/7.

With the Advantage Mobile app, Integrated Payments partners will get real-time account visibility like never before, which will allow them to submit leads from anywhere and monitor their progress. It also provides push-to-call access to both the partner’s Channel Manager and Channel Support, ability to access the Message Center for commissions, service alerts and other important push notifications, and on-demand access to selling resources such as videos, graphics, links and other documents. The app, available for both iOS and Android, is connected to an Integrated Payments partner’s Vantiv Advantage Portal account.

The Vantiv Advantage program officially launched at this year’s RSPA RetailNow in Dallas, July 31- Aug 3. During RetailNOW, Vantiv will host four fireside chats where attendees can hear directly from Vantiv and its partners on innovation and world-class payment solutions.

  • Aug. 1, Ziosk will discuss “Igniting Payments Innovation” at 5 p.m. CDT, followed by Vend speaking on “Payments: Trends, Tactics and More” at 6:30 p.m. CDT.
  • Aug. 2, special guests from Google will discuss Vantiv O.N.E Mobile at 1 p.m. CDT, and at 2 p.m. CDT, speakers from Vantiv will discuss “Simplifying Payments Innovation with Vantiv O.N.E.”

Visit Vantiv at booth #509 in the Gaylord Texan Grapevine Resort in Grapevine, TX to learn more or visit

About Vantiv
Vantiv, Inc. is a leading payment processor differentiated by an integrated technology platform. Vantiv offers a comprehensive suite of traditional and innovative payment processing and technology solutions to merchants and financial institutions of all sizes, enabling them to address their payment processing needs through a single provider. We build strong relationships with our customers, helping them become more efficient, more secure and more successful. Vantiv is the second-largest merchant acquirer and the largest PIN debit acquirer based on number of transactions in the U.S. The company's growth strategy includes expanding further into high-growth channels and verticals, including integrated payments, eCommerce, and merchant bank. For more information, visit

SOURCE: Vantiv, Inc.