By listening to its customers’ business challenges and needs, this company quickly moved from startup to success and has good advice other channel companies can benefit from.
It’s estimated that as many as 9 out of 10 startup companies fail, and the majority of time they go out of business before their second anniversary. When David Clark founded A.T.A.C. (American Threat Assessment Consulting) in 2012, he had a few things going for him to help beat the odds. These key traits and business strategies would not only help him get past the dreaded two-year hump, but they also helped his company achieve profitability and a pattern of double-digit growth in record time. Many VARs, MSPs, and systems integrators — whether startups or seasoned professionals — could learn a few lessons from A.T.A.C.