Guest Column | April 15, 2014

3 Tips For Selling Printing Solutions To Healthcare

Healthcare Printing Solutions

By Terry Cruikshank, Senior Marketing Manager of Industry Marketing, OKI Data Americas

The healthcare business is becoming increasingly complex. Providers are being asked to deliver quality care, ensure patient safety, and improve operations in an environment where costs are soaring and reimbursements are dwindling. On top of all of those demands, healthcare organizations are undergoing a major reform resulting in more intricate processes throughout their institution. 

From the printing industry’s perspective, there are certain sensitivities to keep in mind when selling to the healthcare industry and implementing new technology solutions, including both hardware and software. Here are three approaches to bundling products and solutions that VARs should consider when selling to the healthcare vertical...

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