Among the best things VARs can do is highlight the added value they’ll be able to bring over the course of the relationship
With so many changes coming to the payments ecosystem in the past few years, many merchants are now considering their options when it comes to value-added resellers. With this in mind, it’s important for VARs to get a feel for what merchants need as they do their homework, and how they can use that knowledge to stand out from what is becoming a crowded field of competitors.
Among the best things VARs can do at this time is highlight not only the benefits they can currently provide merchants, but also the added value they’ll be able to bring over the course of the relationship as more changes develop within the payments ecosystem, according to Green Sheet. This might be particularly important when resellers remember what the “VA” in “VAR” stands for: They need to be able to show that they’re providing merchants above and beyond industry standards.