The Top IP Video Trends (Or Challenges) Of The 2015 Holiday Season

By Hedgie Bartol, Business Development Manager, Retail, for Axis Communications

During the holiday shopping season, many retailers are taking time to evaluate their surveillance systems to figure out how they can become more efficient and more secure: Essentially, do more with less, and leverage the intelligent capability afforded through technology today.  Retailers are exploring IP-based video systems and their accompanying technologies to protect their business. Now, the question is, what trends within the IP-based video space will we see this holiday season?

Here are the top five technology trends that retailers can expect to unwrap during the holiday season.

1. Cybersecurity. Retailers need to have a strong cybersecurity strategy in place to ensure that critical data doesn’t get into the wrong hands. Many people don’t realize that cybercriminals can gain access to a network via the point of sale (POS) system or even your HVAC system, leaving the information on the network vulnerable. Any network enabled system must follow that cyber strategy. According to a recent IHL survey, PCI and data breach protection take 35 percent of the overall loss prevention focus for an organization.

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