Newsletter | January 13, 2020

01.13.20 -- The State Of The Channel In B2B SaaS

Featured Editorial
4 Ways To Overcome End-User Resistance To Adopting RFID
  E-Book | BlueStar, Inc.

Radio frequency identification (RFID) isn’t new, but it’s still a new application for many different verticals across the channel. While some businesses have been eager and interested to adopt the technology, it has overall been a difficult sell for many other end users.

Empowering Your Sales Strategy With Customer Engagement Technology
  Article | By Sean Berg, Shift4 Payments

Today’s consumers expect the businesses they patronize to engage with them in meaningful ways. This new expectation has created a great demand for customer engagement tools, as well as the opportunity for resellers to educate business owners on them.

The ROI On Staff Training
  Article | By Mark Matthews

Small business owners must continuously invest in their staff if they don’t want to keep losing them. Here, veteran MSP Mark Matthews shares how to avoid making the same staffing and training mistakes he did. 

MSP Hacking Horror Stories
  Article | By Shannon Mayer, The ASCII Group

Shannon Mayer, VP of channel development for The ASCII Group, offers advice from your MSP peers on how to help SMB customers avoid cybersecurity disasters.

The State Of The Channel In B2B SaaS
  Article | By Rob Belcher, SaaS Capital

Are channel partnerships driving SaaS revenue? And if so, how much? As it turns out, channel is an important edge for B2B SaaS growth. SaaS Capital reports on its annual survey of 1,000+ private B2B SaaS companies and the impact of channel on revenue.