The Role Of Video In Your IT Clients' Business Intelligence

By Jeff Karnes, Senior Vice President of Marketing and Operations, 3VR

According to Cisco's recent Visual Networking Index Report, video is now the fastest growing type of data in the world.  The report estimates by 2019, nearly one million minutes of video content will cross the network every second. Of course, video generated by security and surveillance systems is included in these numbers. This represents an enormous amount of unstructured data – or Big Data – that can potentially be mined for business intelligence.  However, generating any kind of actionable information from endless amounts of video content can seem overwhelming, which is why surveillance video is often overlooked when it comes to Big Data and generating business intelligence. 

The enormous appetite for business intelligence means big sales opportunities. One research report by Accenture, Big Success with Big Data, found that 89 percent of business leaders believe Big Data will revolutionize business operations in the same way the Internet did.  The C-suite has seen the nearly unlimited potential in “doing more” with all of the unstructured data being collected every day; so IT professionals who can incorporate surveillance video into business intelligence offerings will likely find that they have a competitive edge.   

Unlocking Video’s Potential

The key for turning surveillance video into a fountain of business intelligence is video analytics.  Analytics put structure around vast amounts of unstructured video data, making it manageable and making it possible to reveal the patterns and trends that matter. 

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