The Growing Value Of Video Data: Ensure Your IT Clients' Video Investment Is Protected

By Francois Wolf, Chief Marketing Officer, Pivot3

Today’s IT and surveillance leaders are constantly on the lookout for new ways to gather, manage and store data to run their departments more efficiently, as well as maintain budgets and contribute to the overall success of the business. Video surveillance is a valuable tool to help maintain a secure environment, and as such, the amount of video surveillance tools deployed continues to increase.

With an influx in the number of cameras, especially high-resolution models, more surveillance video is being collected and analyzed today than ever before. At the same time, customers of all sizes and in all markets are finding new ways to capture and leverage information from multiple devices — including video surveillance cameras, access control systems, video analytics and PSIM (physical security information management) platforms — to develop reports and identify trends that not only enhance security, but optimize internal operations as well.

The growing flood of video and business data is driven by the continued widespread adoption of IP megapixel cameras. Newer technologies, such as 4K surveillance solutions and video analytics, are also gaining traction in markets that range anywhere from corrections to retail. Such innovations transform large amounts of video from noise into “intelligent” data. As more users lean on surveillance to play a role in Big Data analysis, the demand for video storage grows exponentially. This trend has another effect: The detailed imaged quality provided by high-resolution cameras generates enormous requirements for storage capacity and bandwidth. In fact, a single megapixel camera can generate a Terabyte of data every day.

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