Article | December 5, 2018

The Customer Journey Is Truly The Road Less Traveled

Source: ConnectWise

By Craig Fulton, ConnectWise

Long Road to Continuous Manufacturing

It’s a fact that even companies with the best products and services can struggle to find a winning formula for growth in the marketplace. And with upstarts introducing competitive products of their own every day, it's more critical than ever that your company stand out from the crowd. But are you?

Consider that 80 percent of businesses believe they deliver superior service, but only eight percent of their customers agree. That’s a daunting statistic, and it represents a painful disconnect. However, it also presents a unique opportunity for those who know how to change the conversation.

So, how does one deliver truly superior service and set themselves apart?

The key lies in recognizing and elevating the true experience a customer has with your company. This empathetic approach flips the conversation from negotiating through the sales process to, instead, walking in the shoes of your prospects. It requires that you take a road less traveled and consider your customer’s journey.

VIEW THE ARTICLE!
Signing up provides unlimited access to:
Signing up provides unlimited access to:
  • Trend and Leadership Articles
  • Case Studies
  • Extensive Product Database
  • Premium Content
HELLO. PLEASE LOG IN. X

Not yet a member of VAR Insights? Register today.

ACCOUNT SIGN UP X
Please fill in your account details
Login Information
I'm interested in newsletter subscriptions.
ACCOUNT SIGN UP

Subscriptions

Sign up for the newsletter that brings you the industry's latest news, technologies, trends and products.