The Cloud: Nemesis Or New Business Opportunity?

By John Humphreys, VP of marketing at Egenera

With its ability to provide infrastructure access, make applications more affordable, eliminate implementation cost and complexity and increase speed, the cloud is becoming the primary delivery platform for businesses. 

While many look at the cloud as a state-of-the-art marvel, managed services providers (MSPs) and independent software vendors (ISVs) who are losing customers to this new proposition are feeling differently about the benefits of the cloud. But rather than approaching the cloud as a threat, the reseller channel community should be looking at the cloud as a business opportunity. By reexamining business models and rethinking how to deliver IT services going forward, MSPs and ISVs will find that there is plenty of room for intermediaries in the cloud. 

Cloud computing is a new technology, and as such, presents unforeseen challenges to users — and therein lies the value proposition for the channel. By integrating cloud services with on-premise infrastructure, advising on optimal cloud solutions for the user, and managing provider relationships, resellers have the opportunity to lessen the complexity of managing the systems, the deployment, and the customization of applications and services.

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