N-able Technologies is the global leader in remote monitoring and management (RMM) Automation software for Managed Service Providers (MSPs) and IT departments. Our ongoing work with a worldwide base of more than 2,000 MSP partners confirms that customer acquisition is the overwhelming top business priority for any IT service provider working in the managed services space. Specifically, MSPs report they are looking for new strategies, platforms and solutions for acquiring new small and midsize business (SMB) customers and converting more customers to a managed services model.
The urgency of this need is underscored by the fact that only about 10% of the addressable SMB market has opted for a fully managed services contract. Part of the problem is that many MSPs have found it difficult to package and market managed services engagements to many of their prospective clients. Clients don’t understand the “MSP value proposition” or they need to see tangible returns before “buying in” to the fully managed services solution.
What MSPs urgently need is a less costly and less complex value proposition that enables them to demonstrate immediate value to SMBs while moving them towards a true managed services relationship. The ability to provide Managed Security that is part of a Remote Monitoring and Management (RMM) Automation platform is the breakthrough opportunity they need.
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