09.06.22 -- The 6 Layers Of An IoT Solution

The COVID-19 pandemic created significant challenges for retail, and one that is likely to have long-term effects is to persuade consumers to return to stores. Concerns over the potential for infection have left many consumers feeling uncomfortable in stores. Retailers must take meaningful steps to earn the trust of patrons whose values and behavior have changed.

In our ongoing quest to provide you with the best business advice possible, we’ve partnered with The ASCII Group and their members, who are going to share their thoughts on timely topics or best business practices. In this article, an ASCII member answered our questions about servicing clients outside of their geographic area.

“Understand the buyer’s point of view!” That’s what marketing teams tell us as they fail to apply it to the single most important part of the buyer’s life – being overwhelmed with marketing. We live in an age of marketing pollution.