A high-level look at the state of managed services in North America
The promise of managed services is alive and well in the North America channel. Over the past decade, value-added resellers (VARs) transformed their businesses by adding remotely delivered services to their portfolios and adopting a recurring revenue model that provides consistent and predictable revenue and profits. Managed services aren't a staple of the channel business model; they, and the associated recurring revenue model, are the drivers of channel partner growth and profitability.
The first State of North America Managed Services study, a special research project by Barracuda MSP and The 2112 Group, reveals first and foremost that managed services are driving growth and profitability in the channel. The standout service sought by customers is security, and that trend is being driven by increasing security threats, the risk of data compromises, and a shortage of security talent.