By John Kirk, President & CEO, RSPA
New RSPA President and CEO John Kirk squares up the organization’s commitment to lead in the small-to-midsize retail space.
Home field advantage is real. This is true in sports and in business. It is particularly true in SMB. At a time where companies can access customers from anywhere, one might easily conclude that a company’s reach is limitless. Technically this is true. In practice, and especially in SMB, it is often false.