You’ve started your business, customers love the product, but there is always the need to want more. Sharing your personal story, relating and engaging your audience, and making the most of social media is easy and most importantly it doesn’t have to break the bank. Here are six free social media selling strategies for resellers.
Don't Be Scared
Social media can be scary especially for those that did not grow up in a digital age. Remember the time before Facebook, Twitter, YouTube, Instagram, and LinkedIn? That is okay. Social media is your friend and an easy to use tool that will help you and your business to educate and engage your audience. Simply start by creating a profile for customers to go such as a Facebook Group, Twitter or Instagram business page. Instagram also allows you to post directly from there to Facebook.
Don’t Limit Yourself to One Channel
The industry is rapidly growing and it seems like a new social media channel is popping up as often as you receive a new friend request or follower. So which is the best fit for you? Knowing your audience is key, but so is the ability to post content across multiple platforms. The best networks for resellers are LinkedIn and Facebook. LinkedIn allows resellers to connect with other professionals and business minded individuals building their own or similar brands. On Facebook, resellers have a niche that allows you to prevail in the marketplace, and with advanced rules, the ability to utilize video to promote business and share your story.